Idle Chatter: The TV Guide Switcheroo, more

-A display ad in The New York Times's newest ad position -- the bottom of page one -- costs $75,000 a pop on weekdays and $100,000 on Sundays; new advertisers who want to buy the space have to commit to running 26 times a year. [NYP]

-Lionsgate Entertainment is buying the TV Guide Channel and tvguide.com for $255 million. A private equity group had made its own deal to buy those properties just a few weeks ago, but Macrovision, which owns them, decided it liked the Lionsgate offer better. [LAT]

-Critic Alessandra Stanley says ABC's controversial new reality series Homeland Security USA "is an exclusive, inside look at a recruitment video." [NYT]

-Time deputy managing editor Adi Ignatius, a 13-year veteran of the newsweekly, is leaving. [FishbowlNY]