'NY Times' Breaks the Page-One Ad Barrier

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Mixed Media

by Jeff Bercovici

Main

Extremely Idle Chatter: Time Warner ... Idle Chatter: Huffpo, Michael Phelps...

Jan 5 2009 7:44AM EST

Notice something unusual about this morning's copy of The New York Times?

It features the paper's first-ever page-one display ad -- a promo for CBS whose copy playfully reads "Front Page News."

The Times, in its own story on the policy change, says it will now accept ads on the front page, but only below the fold. It adds, "Most major American papers sell front-page display ads, including The Wall Street Journal, USA Today and The Los Angeles Times, but some others, including The Washington Post, do not."

The introduction of page-one display ads was not among the bottom-line-enhancing measures Times Co. executives previewed at the UBS media conference last month.

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