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Blogwatch Defamer Still On The Block

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by Jeff Bercovici
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Dec 31 2008 12:28pm EDT

Blogwatch: Defamer Still on the Block

Gawker Media has found a buyer for Consumerist, but Defamer? That's still in play.

Earlier today, FishbowlNY reported that Gawker boss Nick Denton was planning later today to announce a buyer for the entertainment-industry gossip site, which these days accounts for a mere 4.6 percent of his blog network's traffic.

But Denton (reached, as ever, via IM) insists there's nothing to announce. "We're open to offers," he says.

Perhaps he should employ Jeff Jarvis as a broker? The Buzzmachine blogger is taking credit for cuing up the Consumerist sale: At a journalism conference last month, he suggested to Consumers Union editorial director Kevin McKean that his company ought to buy the like-minded site. Alas for Jarvis's reputation as a macher, a Consumers Union spokesman says the idea had already been mooted internally by that point.

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