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Idle Chatter A Long Cold Winter For Ad Spending

Mixed Media

by Jeff Bercovici
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Dec 29 2008 8:34am EDT

Idle Chatter: A Long, Cold Winter for Ad Spending

-Barring a Madison Avenue miracle in 2009, ad spending is due for its first three-year decline since the Great Depression. The good news: It'll be a lot easier to find the table of contents, right? [Ad Age]

-Having gauged our national attention span and found it wanting, the broadcast networks are no longer keeping full-time correspondents in Iraq. [NYT]

-Call off the blanket coverage: The world's most famous laid-off junior editor has found part-time employment. [NYP]

-Unilever is pushing its products in China by sponsoring a Chinese version of Ugly Betty. The scripts are tailored to maximize sales of Dove and other Unilever brands. Eat your heart out, Ben Silverman. [WSJ]

-The collapse of the newspaper industry is hurting the people who least deserve it: comic-strip artists. [NYT]. □

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