Sign In
SHARE
Email Confirmation
Dec 18 2008
2:31PM
EST
When Bad Things Happen to 'Good' People
Good magazine was founded with the best of intentions -- to help its readers make a positive difference in the world -- but that's scant protection against the harsh forces in the media economy. Earlier today the two-year-old independent title laid off seven people, with the cuts coming at its offices in New York and Los Angeles. Founder Ben Goldhirsh confirmed the move and explained the rationale via email:
The logic is preemptive. We know there will be a contraction in advertising revenue in the coming year and we know we can be more productive and relevant with a lower budget. This did require some hard decisions. I'm proud that we have made them. It is an interesting time. While the seas have never been rougher, the wind has never been stronger nor more at our back. This is our time. Our strategy has to simultaneously batten down the hatches, while also keeping the sails out. We're fortunate to have a fair deal of cash in the bank, and I believe that 2009 will be a defining year for our company.
See more in
Loading...
Thank you for registering as a Portfolio.com Insider. Your comment has been added.
Create Your Public Profile
Recent Blog Posts
- Conde Nast Closing 'Portfolio'
- Apr 27 2009 10:02AM EDT
- Newspaper Circ: 'WSJ' Gains as 'NY Post' Tumbles
- Apr 27 2009 9:32AM EDT
- Idle Chatter: The Prognosis for Newspapers, more
- Apr 27 2009 8:55AM EDT
- Late Breaks: MySpace, NYT, 'New York'
- Apr 24 2009 4:01PM EDT
- Nostalgia, Entitlement and Murdoch's 'Journal'
- Apr 24 2009 4:00PM EDT
- Huffpo's Lerer on the 'New and Better' Journalism
- Apr 24 2009 12:44PM EDT
- Ailes Heats Up Cold Spring with Newspaper War
- Apr 24 2009 12:33PM EDT
- Happy Friday. Now Watch This.
- Apr 24 2009 10:24AM EDT
- Idle Chatter: NPR Cutbacks, Jon Meacham, more
- Apr 24 2009 8:50AM EDT
- Late Breaks: Twitter and the 'Times,' more
- Apr 23 2009 5:59PM EDT
- CNN Partner's Polling Finds CNN Fair, Balanced
- Apr 23 2009 4:10PM EDT
- 'Scientific American' Editor Out in Reorg
- Apr 23 2009 3:19PM EDT
- Idle Chatter: MySpace, Nerve, 'Millionaire,' more
- Apr 23 2009 8:20AM EDT
- Late Breaks: 'Observer' Editor Resigns, more
- Apr 22 2009 4:15PM EDT
- One Marriage, One Memoir, Two Opinions
- Apr 22 2009 2:31PM EDT
Archive
Jul
2009
Categories
Links
- Contact Me
- News After Newspapers
- Romenesko
- Gawker
- Ad Age
- WWD's Memo Pad
- Keith Kelly
- NYT Media
- Jon Fine
- TVNewser
- Magazine Death Pool
- HuffPo Media
- Galleycat
- News Hounds
- Newsbusters
- Jezebel
- Editor & Publisher
- Hollywood Wiretap
- The Media Pundit
- FAIR
- I Want Media
- Viral Video
- Nikki Finke
- MediaFile
- The Business Insider
- Paid Content
- Valleywag
- Cover Awards
- Talking Biz News
- SI.com - Richard Deitsch
- Gapper Blog - Media
- Jon Friedman
- Nieman Journalism Lab
- NY Observer media page
- Media Shift
- Tyndall Report
- Media Nation
