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Cnbc Makes Failure Donny Deutschs Friend

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by Jeff Bercovici
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Dec 04 2008 4:30pm EDT

CNBC Makes Failure Donny Deutsch's Friend

CNBC has put The Big Idea, adman Donny Deutsch's entrepreneur-encouragement show, on hiatus, reports TVNewser.

Officially, the show's not canceled, just on hold until a moment more favorable to its message -- the theory being that "Anyone can start a Fortune 500 company" isn't so credible in this economy. But the ratings haven't been so hot: The Big Idea is down year-over-year -- and this at a time when the network is generating record ratings -- and it scratches, or reaches fewer viewers than Nielsen can accurately measure, some 30 percent of the time in the prime demo of adults 25-to-54.

The show's suspension is a bit of bad news for Hyperion, which is set to publish a new book by Deutsch in January, titled The Big Idea: How to Make Your Entrepreneurial Dreams Come True From the Aha Moment to Your First Million. But if Deutsch is feeling bummed about losing his show, reading some of his own prose might perk him up -- particularly this nugget from page 116: "The biggest lesson I've learned over the years is that you have to make failure your friend.". □

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