BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Mixed Media >  

Duly Quoted No One Wants To Hang With Katie

Mixed Media

by Jeff Bercovici
Main
Late Breaks: 'WSJ' vs. 'NYT,' Layoff Roundup, more   The Daily Beast, Revealed: It's a Fish

Recent Blog Posts

Links

Nov 23 2008 5:53pm EDT

Duly Quoted: No One Wants to Hang with Katie

"People need to accept the brand of Katie Couric into their lives. You need them to want to spend time with Katie Couric. They're not willing to do that right now. The more time they spend with Katie Couric, whether it's for free or pumped out through a million channels, the better it's going to be for CBS."

-Ad executive Robert Rasmussen, quoted in The New York Times Magazine's awkwardly conceptualized "Screens" issue, offering advice to CBS on how to build a bigger audience for Katie Couric. Rasmussen says he had never watched her show before the magazine asked her to. "And I gotta tell you, sitting in front of the TV for that long watching news was painful to me. I realized that I never get a half-hour's worth of predigested content from one source anymore.". □

blog comments powered by Disqus
Real Business, Real Results
Out of the 'Family'

Did anyone at Microsoft ever watch the (gasp!) offensively funny show Family Guy?

Cruz Missile Lands

Ex-Morgan Stanley exec Zoe Cruz is now heading her own hedge fund. Are Wall Street's leaders done?

Scandal Chic

Martha, Bernie and Skilling know that what you wear for court can go a long way in public perception.

spotlight on

Health Care

Bad to the Bone No More

Companies such as General Mills say they're stepping up efforts to change employees' bad behavior and promote healthier lifestyles. Read More