Recent Blog Posts
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Conde Nast Closing 'Portfolio'
Apr 27 200910:02 am EDT -
Newspaper Circ: 'WSJ' Gains as 'NY Post' Tumbles
Apr 27 20099:32 am EDT -
Idle Chatter: The Prognosis for Newspapers, more
Apr 27 20098:55 am EDT -
Late Breaks: MySpace, NYT, 'New York'
Apr 24 20094:01 pm EDT -
Nostalgia, Entitlement and Murdoch's 'Journal'
Apr 24 20094:00 pm EDT
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Number Crunch: Downsizing at the Business Mags
Yesterday, I looked at what has happened to editorial-staff size at Time and Newsweek over the past 10 years. Today, as promised, it's the business magazines' turn.
To reiterate my caveats: These aren't necessarily apples-to-apples comparisons. Different magazines classify different types of employees in different ways, and I didn't bother to try to figure out who is/was full-time, part-time, freelance, etc. Also, magazines don't print a masthead every month, so the time periods aren't perfectly congruent, and the 2008 figures don't necessarily reflect the most recent cutbacks.
That said:
BusinessWeek editorial masthead circa 1998: 255
BusinessWeek editorial masthead circa 2008: 214
Percent shrinkage: 16.1
Fortune editorial masthead circa 1998: 188
Fortune editorial masthead circa 2008: 171
Percent shrinkage: 9.0
Forbes editorial masthead circa 1998: 208
Forbes editorial masthead circa 2008: 189
Percent shrinkage: 9.1
