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Idle Chatter Stop Wearing Purple

Mixed Media

by Jeff Bercovici
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Nov 18 2008 8:23am EDT

Idle Chatter: Stop Wearing Purple

-Jerry Yang is stepping down as CEO of Yahoo; News Corp. president Peter Chernin is said to be a candidate to replace him. [Portfolio]

-Pepsi has dropped its ad agency of the last 48 years, BBDO Worldwide, and shifted its business to the hipper TBWA/Chiat/Day. The money will still end up in the same place, though: Both agencies are owned by Omnicom. [NYT]

-ESPN has outbid Fox for the rights to college football's Bowl Championship Series, beginning in 2011. [WSJ]

-Here's more on yesterday's reorganization at Forbes, which claimed 43 jobs. [WWD]

-If you want to find out what Chris Matthews really thinks of Hillary Clinton, you have to ride the Acela with him. [P6]

-A memoir by Sarah Palin could fetch as much as $7 million, according to...experts, or something. [Times]. □

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