Sorry, Michael: Daily Beast Off to a Fast Start

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Mixed Media

by Jeff Bercovici

Main

'WSJ' Managing Editor Thomson Hires ... Late Breaks: More Gloomy Forecasts

Nov 12 2008 10:56AM EST

The new Barry Diller-backed website The Daily Beast has received a lot of attention in the month since its launch -- no real surprise for a venture headed by Tina Brown. But has the buzz translated into traffic?

Yes. According to data from Omniture, the site has attracted 2.3 million visitors and generated 11.4 million pageviews since its Oct. 15 debut. Some 40 percent of its visits constitute repeat traffic. (Surely its most-viewed story had to be Christopher Buckley's act of conservative treason?)

Among other things, that means the Beast is already beating Michael Wolff's Newser.com. That has to be satisfying after some of the not-so-nice things Wolff has said about Brown.

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