BizJournals Portfolio
Oct 22 2008 10:07am EDT

O'Reilly Flip-Flops on Retirement with New Deal

When it comes to calling it quits, Bill O'Reilly is proving to be the Brett Favre of cable news.

The spin-intolerant primetime host is extending his stay at Fox News for another four years with a deal that will pay him more than $40 million, according to Howard Kurtz. This despite O'Reilly's insistence, three years ago, that he would retire at the end of this current contract because "I don't like being famous."

O'Reilly also claimed in that interview that the book he was then writing, Culture Warrior, would be his last. His new book, A Bold, Fresh Piece of Humanity, is now No. 4 on the New York Times bestseller list.

Even as he announces his plans to stick around, O'Reilly offers fresh assurances that he won't be sticking around. He says he plans to discontinue his Westwood One-syndicated radio show early in 2009, and promises, "I'm not going to be Andy Rooney, much as I respect him. There comes a point where what you're doing isn't worth it anymore. I don't need any money."

Believe it when you see it.



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