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Idle Chatter Rethinking Those Ad Forecasts More

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by Jeff Bercovici
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Sep 18 2008 8:29am EDT

Idle Chatter: Rethinking Those Ad Forecasts, more

-Ad spending forecasters are revisiting their predictions in light of the chaos on Wall Street. Revising downward, that is. [WSJ]

-Anticipating major fallout from the market free-fall, Thomson Reuters has enacted a hiring freeze at one of its units and is also cracking down on travel expenses. [WSJ]

-Yahoo is experimenting with a new version of its home page that allows users to import content from outside sites like Gmail, Flickr and eBay. [CNET]

-The author of the Artemis Fowl book saga is writing a new installment in the Hitchhiker's Guide to the Galaxy series. [NYT]

-A University of Wisconsin study found that Barack Obama has run more negative ads than John McCain since the end of the conventions. [NYP]


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