BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Mixed Media >  

Microsoft Copping To 10 Million Mistake

Mixed Media

by Jeff Bercovici
Main
Atlantic Reaps Traffic Bounty from Photog's Stunt   Idle Chatter: Rethinking Those Ad Forecasts, more

Recent Blog Posts

Links

Sep 17 2008 6:51pm EDT

Microsoft Copping to $10 Million Mistake?

Oh, this is embarrassing. Valleywag is reporting that Microsoft is set to pull the plug on its $10 million ad campaign starring Jerry Seinfeld and Bill Gates. Or, rather, to announce that the campaign is entering a "new phase" -- one that presumably won't draw get written off as a "misfire" and the "worst TV ad ever."

Earlier: Why Seinfeld Is Perfectly Wrong for Microsoft

blog comments powered by Disqus
 
Feedbackpowered byPowered by WebUltra
Great Global Business Adventure
Watch Out for Competitors

To win in the global race, don't get distracted by competitive noise and focus on your clients.

A Brighter Future

David Duncan sees signs of sales rebounding at his candlemaking firm Paddywax.

Green Is Global

If you’re in cleantech, you’re a global business, even if you’re local.

spotlight on

Football Fever

Gridiron Green

Who is more valuable, a star quarterback who makes $14 million a year or a player on the bench who pulls in a fraction that amount? In the NFL, a big paycheck doesn't necessarily mean big performance. Read More