BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Mixed Media >  

Atlantic Reaps Traffic Bounty From Photogs Stunt

Mixed Media

by Jeff Bercovici
Main
Late Breaks: 'Tribune' Goes on Crash Diet, more   Microsoft Copping to $10 Million Mistake?

Recent Blog Posts

Links

Sep 17 2008 6:31pm EDT

Atlantic Reaps Traffic Bounty from Photog's Stunt

Photographer Jill Greenberg certainly didn't do right by The Atlantic when she posted grotesquely Photoshopped images of John McCain to her website and then bragged about it to the press -- but she didn't do all wrong, either.

The kerfuffle over Greenberg's unauthorized stunt drew near-record traffic to the magazine's website on Monday. Theatlantic.com recorded 1.2 million pageviews, according to publisher Jay Lauf, with writer Jeffrey Goldberg's post castigating Greenberg receiving about 70,000 of those. (Yesterday, Goldberg reported that Greenberg's agency, Vaughan Hannigan, had dropped her as a client, although Greenberg claims she chose to walk out because "they did not support me as an artist.")

The spike comes after the site experienced three consecutive record-setting days of traffic during the Republican National Convention, culminating in a 1.6 million pageview day on Sept. 4.

Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com
Like Portfolio on Facebook

Come on, like us—you know you want to.

Follow Portfolio on Twitter

Follow us and if you're an innovative entrepreneur, we'll return the favor.

The Mix

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

Slideshows

500 Startups Hits New York

Dave McClure's brainchild makes its way to New York and introduces East Coast money folks to some intriguing new companies. View Slideshow