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The Big Money Slate Spinoff Launches Today

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by Jeff Bercovici
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Sep 15 2008 9:54am EDT

The Big Money, Slate Spinoff, Launches Today

Could Slate have picked a better day for the launch of its new business-focused spinoff, The Big Money?

With the collapse of Lehman Bros., the Merrill Lynch fire sale and the threatened toppling of AIG, casual business-news consumers will be looking for a cheat sheet to help them make sense of those screaming page-one headlines and ominous CNBC rumblings. Those are the sorts of readers that The Big Money is primarily targeting. "Yes, we want harried Wall Street traders to find wisdom here, but, equally, we hope people will enjoy The Big Money's stories even if they haven't traditionally thought of themselves as business-news readers," writes editor Jim Ledbetter in a welcome note. (In a former life, Ledbetter was an editor at dot-com era sensation The Industry Standard, an experience he later chronicled in a book.)

I could give you a rundown of The Big Money's offerings, but fortunately they've already made a video for that purpose:


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