When Car Talk is Trash Talk: Is 'WSJ' a Ford?

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Mixed Media

by Jeff Bercovici

Main

Major Redesign of the 'Times'; Fewer... Oprah and Sarah: Anatomy of a Non-tr...

Sep 5 2008 2:57PM EDT

Remember a couple days ago when Wall Street Journal editor Robert Thomson boasted that the paper's new luxury magazine, WSJ will be the equivalent of a BMW 7-series when compared with How To Spend It, a similar publication put out by the Financial Times, which Thomson likened to the lesser 3-series?

It's not the first time Thomson has used an automotive metaphor to disparage the competition -- although last time, it was FT Thomson was plumping and the Journal he was putting down.

Back in 2001, Thomson, then U.S. managing editor of the FT, told BusinessWeek that the competition between his paper and the Journal was "a Lexus-Taurus thing."

Of course, now that Thomson's running the Journal, he'd probably concede it's at least a Lincoln Town Car, don't you think?

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