'New York' Happy to Run 'Bad' 'Gossip Girl' Ad

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Mixed Media

by Jeff Bercovici

Main

Late Breaks: Covering the Convention... Idle Chatter: Martha's Lightning Pro...

Aug 25 2008 4:34PM EDT

Is there a word that means the opposite of "synergy"? On page 19 of this week's New York, Gossip Girl creator Josh Schwartz describes how he feels about network's ad campaign for his show, which uses the condemnations of family-values pressure groups in place of ad copy. "It feels bad. It's wrong," says Schwartz. "I don't want anything to do with it."

And what's the full-page ad on page 57? You guessed it:

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