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Idle Chatter Nbcs Epiphany Making Over Rafa

Mixed Media

by Jeff Bercovici
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Aug 25 2008 9:07am EDT

Idle Chatter: NBC's Epiphany; Making Over Rafa

-How did NBC ensure that the Games in Beijing would be the most-watched Olympics ever? Largely by convincing China to air them in August, not September. High gas prices helped, too. [NYT]

-Nike has convinced Rafael Nadal to ditch his trademark clamdiggers-and-muscle-tee outfit for the U.S Open. If he goes home a loser, it's on your heads, Nike marketing department! [WSJ]

-Makers of HIV drugs are running ethically questionable ads to scare patients away from competitors' new products. [WSJ]

-Now that he's Barack Obama's running mate, Joe Biden's book, Promises to Keep, is a sudden best-seller. [AP]. □

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