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by Jeff Bercovici
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Aug 11 2008 9:07am EDT

Idle Chatter: Beijing's Ratings Gold, more

-Friday's spectacular opening ceremony and Saturday's primetime coverage achieved the best ratings ever for Olympic Games not held in the U.S. -- and this even though lots of viewers had already previewed some of the action on the web. [WSJ]

-Much of the current ad recession in newspapers and other media boils down to one thing: a precipitous drop in spending by automakers, whose collective ad outlay is expected to shrink by $3 billion this year. [NYT]

-Those massive September issues of glossy magazines won't be as massive this year. [WSJ]

-Barack Obama's campaign is a textbook case of how to market to millennials. [Ad Age]

-You know that idea you had for a TV show modeled on Mystery Science Theater 3000, but instead of snarky robots it would be Martha Stewart's daughter and her friend, and instead of old B-movies they'd be watching old episodes of Martha Stewart Living? Yeah, someone's already doing it. [NYT]. □

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