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Conde Nast Closing 'Portfolio'
Apr 27 200910:02 am EDT -
Newspaper Circ: 'WSJ' Gains as 'NY Post' Tumbles
Apr 27 20099:32 am EDT -
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Apr 24 20094:01 pm EDT -
Nostalgia, Entitlement and Murdoch's 'Journal'
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Newspapers No Longer No. 1 Ad Medium
Well, newspapers, you had a nice run, but it's over now. In 2008, for "the first time in U.S. history," newspapers won't be the biggest recipient of ad spending. According to a new forecast by the private equity firm Veronis Suhler Stevenson, broadcast TV will attain that distinction this year -- only to lose it to the internet by 2011.
At the moment, consumer spending, not advertising and marketing, is propelling growth in the media economy: The former is expected to rise 6.1 percent his year, to $218.37 billion, while the latter will climb only 0.4 percent, to $378.48 billion.
But the real crunch will come next year, as the hangover effect from this year's corporate profit declines kicks in without an Olympics or a presidential election to mask the declines.
Here's VSS's breakdown of the sector-by-sector outlook:
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