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'Oprah,' 'Vogue' Among Major Newsstand Losers
by Jeff Bercovici
Jul 29, 2008
Jul 29, 2008
The official semi-annual magazine circulation report won't be out until next month, but thanks to the Audit Bureau of Circulations' new Rapid Report system, this year we'll get an early look at how top monthly titles sold in the first half. And the answer is...not well, for the most part.
Hearst took some big hits, with newsstand sales of Good Housekeeping, Marie Claire and O, The Oprah Magazine all tumbling by double-digit percentages. O's newsstand average was down 16.4 percent, to 742,500, which certainly casts the supposedly voluntary departure of editor in chief Amy Gross in a new light. Marie Claire's average of 291,059 is down 11.7 percent from last year, and down an alarming 29 percent from two years ago, when Joanna Coles took over as editor in chief ...
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