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Jul 28 2008 8:51AM EDT

Idle Chatter: But Who's the Obama of Hollywood?

-Some former Google employees have launched a new search engine, called Cuil, that they hope will one day be more popular than Google. Good luck with that. [AP]

-The New York Times answers the question everyone's been asking: Who is Vivi Nevo? ("Everyone" in this case is defined as the universe of people who geek out to Vanity Fair's New Establishment list.) [NYT]

-Times columnist Joe Nocera is "a slime bucket who gets most of his facts wrong," according to Steve Jobs. Somebody's feeling feisty! [NYT]

-Bonnie Fuller says Barack and Michelle Obama are positioning themselves as "the Brangelina of the political world." Don't you feel like taking a shower now? [Ad Age]

-NBC and the NFL have made a deal to stream full, live football games over the Web. Nice. [WSJ]

-The Weinstein Co. has reportedly agreed to make Marie Claire the new magazine partner for Project Runway, dropping Elle. [WWD]


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