Recent Blog Posts
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Conde Nast Closing 'Portfolio'
Apr 27 200910:02 am EDT -
Newspaper Circ: 'WSJ' Gains as 'NY Post' Tumbles
Apr 27 20099:32 am EDT -
Idle Chatter: The Prognosis for Newspapers, more
Apr 27 20098:55 am EDT -
Late Breaks: MySpace, NYT, 'New York'
Apr 24 20094:01 pm EDT -
Nostalgia, Entitlement and Murdoch's 'Journal'
Apr 24 20094:00 pm EDT
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'NY Times' Gets LinkedIn to Social Scene
The New York Times is putting the social networking phenomenon to work for it, striking a new partnership with professional hookup site LinkedIn to deliver targeted content.
Under the arrangement, LinkedIn users will see the latest news stories from their industries highlighted when they visit the business and technology sections of NYTimes.com. The paper says it will use only "non-personally identifiable attributes" to achieve the targeting. LinkedIn members will also be able to share Times stories with each other.
With 25 million users -- and 1 million new ones joining every month -- LinkedIn is one of the fastest growing social sites and one of the few that's profitable. A recent $53 million investment from Bain Capital pushed the company's valuation to $1 billion.
The New York Times Co. has been doing less well, of course, as we'll no doubt be reminded in tomorrow's earnings call.
