'NY Times' Gets LinkedIn to Social Scene

Subscribe and get a FREE gift!

In This Issue of Condé Nast Portfolio

Home > Views > Blogs > Mixed Media > 'NY Times' Gets LinkedIn to Social Scene

Your Name

Your Email Address *
Send a copy to me

Recipient's Email Address *

Separate multiple email addresses (max 20) with commas.

Subject *

Message

0/1500

Email Confirmation

Mixed Media

by Jeff Bercovici

Main

Idle Chatter: TiVo, Ebert and Roeper... Autism Rant Sadly in Character for W...

Jul 22 2008 9:37AM EDT

The New York Times is putting the social networking phenomenon to work for it, striking a new partnership with professional hookup site LinkedIn to deliver targeted content.

Under the arrangement, LinkedIn users will see the latest news stories from their industries highlighted when they visit the business and technology sections of NYTimes.com. The paper says it will use only "non-personally identifiable attributes" to achieve the targeting. LinkedIn members will also be able to share Times stories with each other.

With 25 million users -- and 1 million new ones joining every month -- LinkedIn is one of the fastest growing social sites and one of the few that's profitable. A recent $53 million investment from Bain Capital pushed the company's valuation to $1 billion.

The New York Times Co. has been doing less well, of course, as we'll no doubt be reminded in tomorrow's earnings call.

See more in