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by Jeff Bercovici
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Jul 11 2008 12:00am EDT

Idle Chatter: Weeklies Wax and Wane, more

Us Weekly is on pace to miss its rate base, the circulation guarantee to advertisers, as are In Touch and Life & Style. People, OK and Star are all on track to meet or exceed rate base. [NYP]

-Launches of new magazines were way down in the first half of the year. Wonder why? [WWD]

-PaidContent.org has a new owner: Guardian Media Group, which acquired it for $30 million. Now that's paid content! (I'm so, so sorry.) [AllThingsD]

-HBO is making a pilot out of The Washingtonienne, the blog-cum-book by former Capitol Hill staffer Jessica Cutler about her experiences bedding married men for fun and profit. [Variety]. □

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