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Jun 27 2008 9:59AM EDT

Duly Quoted: Sam Zell, Reality Bringer

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"I think the case of the Tribune, or the newspapers in general, basically comes down to producing a newspaper that the customer is willing to pay for. And the customer is the advertiser, and the customer is the reader. That's the challenge. I think that, because newspapers have historically been monopolies, I think they've been insulated from reality. I, you know, am in the position where I'm going to have to, quote unquote, deliver reality."

-Tribune Co. chairman and amateur humorist Sam Zell, interviewed on CNBC's Squawk Box this morning.

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