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Strained Rationalization Of The Day

Mixed Media

by Jeff Bercovici
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Jun 11 2008 12:00am EDT

Strained Rationalization of the Day

"U.S. News hopes that advertisers will be drawn to a biweekly schedule because their ads will stay on newsstands a week longer.

-The New York Times on U.S. News & World Report's plan to cut back publication to a biweekly schedule next year. By the way, U.S. News's newsstand sales were down 8 percent in the second half of 2007, according to ABC. □

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