CNBC's Donny Deutsch Losing Viewers, Shirt
"The Big Idea is a stake in the ground against Fox in primetime," declared CNBC executive Jonathan Wald in October.
They might want to find another stake. Well-tanned ad guru Donny Deutsch's show is off 15 percent in the ratings year-to-date versus the same period in 2007, according to Nielsen. That's both among total viewers and within the prime 25-54 age group.
Worse, The Big Idea frequently "scratches," or draws an audience too small to mention. That's been the case half of the time so far in May.
The good news is the sagging ratings don't seem to be affecting Deutsch's shirt-shucking brio. Always fond of baring his reasonably-well-preserved torso, the Matthew McConaughey of business news recently whipped it off for the University of Pennsylvania's alumni magazine. Let's see you try that one, Cavuto.
Update: Wow, what a crazy coincidence -- Daily Intel has the same item (and they posted it first).
Loading...
Thank you for registering as a Portfolio.com Insider. Your comment has been added.
Create Your Public Profile- Conde Nast Closing 'Portfolio'
- Apr 27 2009 10:02AM EDT
- Newspaper Circ: 'WSJ' Gains as 'NY Post' Tumbles
- Apr 27 2009 9:32AM EDT
- Idle Chatter: The Prognosis for Newspapers, more
- Apr 27 2009 8:55AM EDT
- Late Breaks: MySpace, NYT, 'New York'
- Apr 24 2009 4:01PM EDT
- Nostalgia, Entitlement and Murdoch's 'Journal'
- Apr 24 2009 4:00PM EDT
- Huffpo's Lerer on the 'New and Better' Journalism
- Apr 24 2009 12:44PM EDT
- Ailes Heats Up Cold Spring with Newspaper War
- Apr 24 2009 12:33PM EDT
- Happy Friday. Now Watch This.
- Apr 24 2009 10:24AM EDT
- Idle Chatter: NPR Cutbacks, Jon Meacham, more
- Apr 24 2009 8:50AM EDT
- Late Breaks: Twitter and the 'Times,' more
- Apr 23 2009 5:59PM EDT
- CNN Partner's Polling Finds CNN Fair, Balanced
- Apr 23 2009 4:10PM EDT
- 'Scientific American' Editor Out in Reorg
- Apr 23 2009 3:19PM EDT
- Idle Chatter: MySpace, Nerve, 'Millionaire,' more
- Apr 23 2009 8:20AM EDT
- Late Breaks: 'Observer' Editor Resigns, more
- Apr 22 2009 4:15PM EDT
- One Marriage, One Memoir, Two Opinions
- Apr 22 2009 2:31PM EDT
Categories
Links
- Contact Me
- News After Newspapers
- Romenesko

- Gawker

- Ad Age

- WWD's Memo Pad

- Keith Kelly

- NYT Media

- Jon Fine

- TVNewser

- Magazine Death Pool

- HuffPo Media

- Galleycat

- News Hounds

- Newsbusters

- Jezebel

- Editor & Publisher

- Hollywood Wiretap

- The Media Pundit

- FAIR

- I Want Media

- Viral Video

- Nikki Finke

- MediaFile

- The Business Insider

- Paid Content

- Valleywag

- Cover Awards

- Talking Biz News

- SI.com - Richard Deitsch

- Gapper Blog - Media

- Jon Friedman

- Nieman Journalism Lab

- NY Observer media page

- Media Shift

- Tyndall Report

- Media Nation







