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May 6 2008 8:50AM EDT

Idle Chatter: Super Bowl Spots, Sunday Ratings...

-NBC plans to hike the price of Super Bowl ads 10 percent, meaning a 30-second spot will start at $3 million. [WSJ]

-Team Russert-Obama kicked team Stephanopoulos-Clinton's butts in the ratings on Sunday. [NYT]

-Bravo may get Project Runway, but NBC Universal has signed an exclusive deal with the producers who created it. [LAT]

-Gourmet editor Ruth Reichl's slightly disturbing speech about her mother at the Matrix Awards has netted her a book deal. [WWD]

-Read the heartwarming tale of how OK magazine helped a poor, underprivileged Ivy League student retrieve her $11,000 mink coat after Lindsay Lohan stole it. [NYP]


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