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TMZ's Levin in New User-Gen Site Launch
Will Harvey Levin's tabloid touch yield another web hit?
Over the weekend, I stumbled across what appears to be a stealth-marketing campaign for a new website, People's Court Raw. The YouTube-style site, which is registered to Warner Bros. Entertainment, allows users to post pairs of videos articulating both sides of an argument, and then invites others to vote on the verdict.
Levin, who was a legal analyst for the original People's Court TV show and the executive producer of Celebrity Justice, is the driving force behind one of the Web's most successful content sites, TMZ.com, which attracts more than 10 million unique visitors per month.
On the new site, he appears in an explanatory video, saying, "People's Court Raw is the ultimate democratic tool. Let the world finally prove you're right in any of those disputes you've been having with your friends, family, coworkers or someone you're involved with."
A spokeswoman for People's Court, however, cautioned that Levin is "not the creator or the voice and the image" of the site. But she declined to immediately provide more details, saying, "We actually really haven't launched it yet."
