'Time' Hillbama Cover a 'TNR' Redux? Well, No.

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Mixed Media

by Jeff Bercovici

Main

Critic: Networks Are Going Backward ... FBN's Willard: 'I Love My Hairstylis...

Apr 24 2008 12:53PM EDT

The New Republic is a little annoyed that Time used a cover concept, and cover line, reminiscent of its creepy "Hillbama" cover from last month.

time%20vs.%20tnr.jpg

But Time's managing editor, Rick Stengel, says TNR has no cause for complaint:

If those wonderfully wonky folks at TNR (and I used to be one of them) watched a little more of the NBA, they would realize that the inspiration for this week's cover was the striking ad campaign the NBA is using for the playoffs. In fact, we say so on the magazine's index page. And in what is certainly a first, the NBA is doing a little cross-promotion with us on the cover. See [here]. But, then, maybe TNR thinks the NBA owes them royalties? Good luck getting a response from David Stern.

I should've guessed -- since Stengel, like Obama, is a former baller.

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