-Barack Obama "may be running the most successful stealth marketing campaign by a presidential candidate ever." [NYP]

-And speaking of Obama and stealth marketing, that cluster of Abercrombie & Fitch shirts at a recent rally was a coincidence, not product placement. [NYP]

-At the White House Correspondents Association gala this weekend, Reuters will be serving drinks called Hillary's Bosnian Bull-Shooter, the Barack O'Bomber, and, in honor of John McCain, the Senior Moment. [TV Newser]

-And speaking of the WHCA dinner, MSNBC insists it never invited Hills star Heidi Montag, but she says differently. [P6]

-Who's more annoying, Rachael Ray or Nancy Grace? (Well, that's the gist of it, anyway.) [Nerve Scanner]