Fox Biz Ekes Out Another Web Win Over CNBC

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Mixed Media

by Jeff Bercovici

Main

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Apr 11 2008 2:41PM EDT

Though still months or years away from realizing Rupert Murdoch's dreams as a TV network, Fox Business continues to show just how little it takes to show up CNBC's anemic web presence.

Once again in March, FoxBusiness.com played host to more unique visitors than CNBC.com, even though the former only went live in October. Fox Business recorded 1.567 million uniques, versus 1.498 million for CNBC, according to ComScore. (It should be noted that anyone who clicks on the "Business" link on FoxNews.com is automatically redirected to FoxBusiness.com; CNBC has no such inherent advantage.)

CNBC did manage to snag a few consolation prizes, however: Its visitors stay longer (7.9 minutes versus 5.1 minutes) and poke around more, yielding a substantially higher page-view total (12.6 million versus 9.3 million).

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