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Absolut Official Sponsor Of La Reconquista

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by Jeff Bercovici
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Apr 10 2008 12:00am EDT

Absolut, Official Sponsor of La Reconquista

Is your daily tipple fueling a Mexican takeover of the Southwest? Michelle Malkin is worried it might be, and Lou Dobbs agrees.

The xenophobic fellow-travelers have been leading the charge against Absolut Vodka, which featured a 19th-century map of North America in an ad campaign that ran in Mexico. The image alluded to the sentiment held by some Mexicans that the U.S. unlawfully annexed territories in the Southwest that rightfully belonged to Mexico.

Big fricking deal, you're thinking. So a spirits manufacturer is playfully pandering to a pointless historical grudge. But that's not how Dobbs sees it:

And although Absolut has already apologized for the ad and promised it won't happen again, the nativists are still going strong: Malkin flogs the "controversy" in the New York Post today, and Americans for Legal Immigration is calling for a boycott (rather ineffectually, judging from their website's visitor-counter).

Here's a better idea: Boycott nonsense. I usually prefer Stoli but I'm making my next one an Absolut.

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