'WSJ' to Compete with Itself in London

Rupert Murdoch has a shiny new toy, and he wants to show it off to his friends in Old Blighty. Beginning April 16, The Wall Street Journal's U.S. edition will be distributed on newsstands in London, where it will compete with -- or, rather, "complement" -- The Wall Street Journal Europe

Physically larger than its European counterpart, the Journal will have a British print run of 3,500 and a cover price of £2.50. Would-be subscribers with addresses in central London can also sign up for delivery.

Of course, those who prefer the "regional perspective and concise format" of the European edition have nothing to fear, insists Michael Bergmeijer, managing director of Dow Jones' Consumer Media Group in Europe: "[O]ur commitment to the European edition remains as strong as ever." For now, anyway.

UPDATE: Interesting timing -- Forbes just announced it has hired away Anita Raghavan from the Journal to serve as its London bureau chief*:

Today Forbes announced that Anita Raghavan has joined as the magazine's European bureau chief, based in London. Raghavan is a 16-year veteran of the Wall Street Journal, including five years spent working in London, where she covered the European merger boom. Raghavan began her career in journalism with Dow Jones Newswires covering capital markets, and received the Overseas Press Club's Malcolm Forbes Award in 1999 for her work on behalf of the Journal. She is a graduate of the University of Pennsylvania, and received her M.A. in Russian Studies from Columbia University.

*CORRECTION: The original version of this item incorrectly stated that Anita Raghavan was the Journal's London bureau chief.