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Yahoo's Shine: 100 Percent Jethro Tull-Free

As a general rule, the internet does niche better than it does mass. But mass is where Yahoo lives, and its newest site, Shine, is no exception.

Launched today, Shine is aimed at women in their 20s and 30s. And 40s. And 50s. Altogether, we're talking about, what, maybe a quarter of Americans? Twenty percent? At any rate, a lot.

Its editorial horizons are similarly broad. Here are Shine's content areas: Fashion & Beauty, Healthy Living, Entertainment, Parenting, Love & Sex, Work & Money, Food, At Home and Astrology.

What, you might reasonably wonder, would not be a potential Shine story? ...

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