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Mixed Media

by Jeff Bercovici
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Mar 29 2008 12:00am EDT

You Win This Round, Advertising

The scene: Central Park, late Friday afternoon. A MEDIA BLOGGER is sitting on a bench, reading. A FEMALE TOURIST of indeterminate European origin approaches.

TOURIST: Excuse me, are you from New York?

BLOGGER: Yes, why?

TOURIST: Can you please tell me, who eez Sarah Marshall?

BLOGGER: Who?

TOURIST: Sarah Marshall. I see this name everywhere. Who eez she?

BLOGGER: Oh, that. It's a movie. Sarah Marshall is a character.

TOURIST: So she eez actress?

BLOGGER: No, she doesn't exist. It's a teaser campaign. They want you to ask that.

TOURIST: What is "teaser campaign"?

-----

N.B.: If you don't get this, it's probably because you don't live in New York, where the sidewalks are virtually wallpapered with posters like this:

sarahposter1.jpg

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