Huffpo Overtakes Drudge in Traffic War

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Mixed Media

by Jeff Bercovici

Main

Gladwell's Fact-Fudging No Secret at... Apocalypse Now for 'Jericho' Fans

Mar 21 2008 10:09AM EDT

Here's a story you won't see linked on the Drudge Report: The Huffington Post has officially taken over Drudge in the realm of politically-tilted news aggregation.

Huffpo's traffic caught up to Drudge's in January and surpassed it, according to two sets of data obtained by Kara Swisher. As measured by Nielsen Online, Huffpo had 3.7 million unique visitors in February, versus 3.4 million for Drudge.

ComScore found different numbers but the same trend: 2.3 million uniques for Huffpo in February, versus 1.6 million for Drudge.

Let's not overstate the significance of this. Huffpo has five different content areas and thousands of blogs (with comments) to pad out its numbers; Drudge is a single page of bare-bones links. One site will, for better or worse, continue to set much of the news agenda, especially for cable networks and blogs. As of February, however, it won't be the bigger one.

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