Magazine Awards: The Breakdown, by Company

As usual, Conde Nast Publications dominated the National Magazine Award nominations, announced today. (Conde Nast owns Portfolio.) And, with a total haul of 36 nominations, it was actually a little less dominant than last year, when it got 32 nods. Of those 36, The New Yorker accounted for fully a third.

The next-most-recognized company is, in fact, a single magazine: New York. Adam Moss's weekly was nominated nine times, up from seven last year.

Hearst got seven nominations this year, down from 10 in '07. Esquire, its usual award-magnet, had an off year, getting nominated only once, but Popular Mechanics got three nods and O, The Oprah Magazine two.

Time Inc. scored six nominations this year compared to five a year ago; those totals are excluding those for Time4 Media, the division that Time Inc. sold to Bonnier Corp. in early 2007.

As for other publishers: National Geographic got six nominations, versus five last year; Rodale received four, as it did last year; The Atlantic Monthly also equaled last year's take, with three, the same as last year; and Newsweek received only one after being nominated for three awards in 2007.

The biggest increase in nominations was at The New York Times Co., but that's because newspaper supplements only became eligible for National Magazine Awards as part of a rule change last fall. The New York Times Magazine, Play and T combined for six nominations.

Hachette Filipacchi Media also got its first nomination, not quite ever, but in a very long time, with Elle named a finalist in the essays category. The last nomination for a Hachette title was in 2000, for the now-defunct Premiere.

The most-nominated couple would have to be Slate editor Jacob Weisberg and his wife, Domino editor Deborah Needleman, who are each up for two awards.