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The Incredible Shrinking Newspaper Business

Mixed Media

by Jeff Bercovici
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Mar 12 2008 12:00am EDT

The Incredible Shrinking Newspaper Business

The industry-wide decline in newspaper circulation is a slow drip, not a gush. But the drips add up.

Editor & Publisher looked at how much circulation the top 20 newspapers have lost over the past four years. The timeframe's not arbitrary: It was in 2003 that the national do-not-call registry went into effect, depriving papers of a crucial tool for subscription sales.

The steepest drops were at the San Francisco Chronicle (28.8 percent), the Los Angeles Times (20.2 percent), the Boston Globe (19.9 percent) and the Atlanta Journal-Constitution (16.8 percent).

New York papers have done relatively well by comparison: the Times is down 7.2 percent, the Daily News is off 6.5 percent and the Post is actually up 2.3 percent.

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