BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Mixed Media >  

Bill Kellers Book Sales No Great Shakes

Mixed Media

by Jeff Bercovici
Main
Late Breaks: MSNBC Lineup Changes, more   Late Breaks: Murdoch and the 'Journal,' more

Recent Blog Posts

Links

Mar 11 2008 12:00am EDT

Bill Keller's Book Sales No Great Shakes

If you thought being the executive editor of The New York Times guarantees your book will be a best-seller, here's proof that it doesn't.

Since going on sale in mid-January, Bill Keller's Tree Shaker: The Story of Nelson Mandela has sold a scant 926 copies so far, according to Nielsen BookScan. Of course, BookScan only measures around 70 percent of retail sales. And, since Keller's book is aimed at adolescents, not adults, it can probably count on doing steady business from school libraries.

It's not as though Tree Shaker had a big publicity push behind it. It's received virtually no press -- that is, apart from a writeup in The New York Times Book Review and another Times mention, earlier this month, in the aptly-named "Editor's Choice" column. □

blog comments powered by Disqus
Real Business, Real Results
Out of the 'Family'

Did anyone at Microsoft ever watch the (gasp!) offensively funny show Family Guy?

Cruz Missile Lands

Ex-Morgan Stanley exec Zoe Cruz is now heading her own hedge fund. Are Wall Street's leaders done?

Scandal Chic

Martha, Bernie and Skilling know that what you wear for court can go a long way in public perception.

spotlight on

Health Care

Bad to the Bone No More

Companies such as General Mills say they're stepping up efforts to change employees' bad behavior and promote healthier lifestyles. Read More