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Bill Kellers Book Sales No Great Shakes

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by Jeff Bercovici
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Mar 11 2008 12:00am EDT

Bill Keller's Book Sales No Great Shakes

If you thought being the executive editor of The New York Times guarantees your book will be a best-seller, here's proof that it doesn't.

Since going on sale in mid-January, Bill Keller's Tree Shaker: The Story of Nelson Mandela has sold a scant 926 copies so far, according to Nielsen BookScan. Of course, BookScan only measures around 70 percent of retail sales. And, since Keller's book is aimed at adolescents, not adults, it can probably count on doing steady business from school libraries.

It's not as though Tree Shaker had a big publicity push behind it. It's received virtually no press -- that is, apart from a writeup in The New York Times Book Review and another Times mention, earlier this month, in the aptly-named "Editor's Choice" column. □

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