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Mar 4 2008 6:00AM EST

Lohan Left Out of Jill Stuart's Fall Ad Plans

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Has Jill Stuart seen more of Lindsay Lohan than she'd like?

Last fall, the New York-based designer tapped Lohan to be the face of her brand's first celebrity ad campaign. But that was before a couple of rehab visits, a couple of film flops, and, most recently, Lohan's bare-it-all spread in New York magazine.

Now, Stuart is casting her fall '08 campaign, and she has her eyes on Hilary Swank, a somewhat older actress with a decidedly more professional image. (The spring campaign featured models, not a celebrity, but Stuart said at the time that Lohan might return.) A company spokeswoman said it was premature to comment on plans for the campaign. "Nothing's confirmed. We haven't decided what we're doing yet."

Has Lohan hurt her ability to land high-profile endorsement deals with her tabloid antics (see her police mug shot) and her immodest New York pictorial? Not necessarily, but it hasn't helped either, says Trey Laird, whose creative firm, Laird + Partners, has cast numerous top stars in its campaigns.

"I think the thing that would really enhance her viability for campaigns is a great, well-received movie," says Laird. "At the end of the day, the special campaign option will go to people who project continued success, confidence and authenticity, and that is a lot she has been missing."

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