Lingering Questions About the Oscars

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Mixed Media

by Jeff Bercovici

Main

In Partial Defense of 'Quarterlife' Primaries Yield Rare Ratings Win for...

Feb 26 2008 1:20PM EST

1)Was the lack of blockbusters among the "best picture" nominees responsible for the miserably low ratings? My colleague Zubin Jelveh crunches the numbers on that popular theory and concludes it can't be the sole explanation.

2)Where were all the fancy new commercials? After all, haven't we been hearing ad nauseam about how the Oscars are "the Super Bowl for women"? Stuart Elliot blames the strike for the weak crop of ads; unsure whether the show would go on, agencies declined to commission pricey new spots.

Though not brand new, this newish MasterCard commercial was the biggest hit at my Oscar party:

3)What was up with that slippery spot near the podium that kept threatening to send a presenter toppling into the orchestra pit? Two words: silicone spray.

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