The SI Swimsuit Issue Gets Kid-Friendly

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Mixed Media

by Jeff Bercovici

Main

Late Breaks: Air America, 'Friday Ni... Idle Chatter: Anna Wintour, Sam Zell...

Feb 22 2008 7:00AM EST

That imaginary guy who reads Playboy for the articles now has a great excuse for buying the Sports Illustrated swimsuit issue: for the picture puzzles, of course!

This year's edition of the annual cheesecake spectacular contains a five-page "find the hidden image" feature that seems more appropriate to Highlights for Kids than to a magazine filled with buxom women wearing nothing but paint or strategically-placed mud. (Aptly enough, one of the hidden images on page 220 is a naked woman's torso.)

An SI spokesman confirmed that the hidden-image game is new to the swimsuit issue this year, but said it's in keeping with the spirit of other conceits the magazine has done, such as last year's 3-D swimsuit feature and the photo mosaic created for the NCAA preview.

"There's Sports Illustrated, and there's SI for Kids," says the spokesman. "They're two different magazines. The swimsuit issue is not edited for kids."

Good to know.

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