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Naked Lindsay A Web Home Run For New York

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by Jeff Bercovici
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Feb 20 2008 12:00am EDT

Naked Lindsay a Web Home Run for 'New York'

You may have heard that New York magazine's nude shoot with Lindsay Lohan generated so much web traffic, it crashed the website. But how much traffic is that, really?

For starters, more than 20 million page views on both Monday and Tuesday, a 2,000 percent increase over the same time last year, according to DART and Omniture. Some of those eyeballs spilled over onto other portions of the website; non-Lohan content received between 2 million and 3 million page views. And with outtakes from the shoot going live today, the magazine is expecting a third day of elevated traffic.

The print magazine is also getting a boost from all the excitement. A spokeswoman says New York has sold 500 more subscriptions this week than in an average week. It has also sold more than 1,000 individual "back-order" copies via website orders, and projects well-above-average sell-through of newsstand copies.

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