A Good Day at the Office for Fox Business

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Mixed Media

by Jeff Bercovici

Main

Idle Chatter: $6M for the Lopez Twin... Say Bye-Bye to Media Jobs

Feb 18 2008 12:19PM EST

The fledgling Fox Business Network still has a ways to go to catch CNBC in the ratings, but it's carving out a nice little niche for itself as the place for business news on federal holidays. Just as it did on Martin Luther King day, FBN is sticking with live programming today while the competition is airing pre-taped reports. (Bloomberg was live until 11 a.m. ET and will go live again at 6 p.m.) Last time around, that allowed Fox to be first with news of a global market convulsion; this time, it got the jump on news of the British government's plan to nationalize Northern Rock.

As is its wont, Fox tweaked CNBC's nose with an ad in Saturday's Wall Street Journal touting its Presidents Day plans. "While CNBC takes another holiday...your investments won't," read the copy. Not mentioned in the ad: The Journal -- which, like Fox, is owned by News Corp. -- is also taking the day off.

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