Recent Blog Posts
-
Conde Nast Closing 'Portfolio'
Apr 27 200910:02 am EDT -
Newspaper Circ: 'WSJ' Gains as 'NY Post' Tumbles
Apr 27 20099:32 am EDT -
Idle Chatter: The Prognosis for Newspapers, more
Apr 27 20098:55 am EDT -
Late Breaks: MySpace, NYT, 'New York'
Apr 24 20094:01 pm EDT -
Nostalgia, Entitlement and Murdoch's 'Journal'
Apr 24 20094:00 pm EDT
Links
- SI.com - Richard Deitsch
- I Want Media
- Editor & Publisher
- Galleycat
- Magazine Death Pool
- WWD's Memo Pad
- Talking Biz News
- Media Nation
- Hollywood Wiretap
- FAIR
- The Media Pundit
- NYT Media
- MediaFile
- Gapper Blog - Media
- Jezebel
- The Business Insider
- Viral Video
- Ad Age
- Newsbusters
- News After Newspapers
- Nikki Finke
- News Hounds
- NY Observer media page
- Valleywag
- Paid Content
- TVNewser
- Nieman Journalism Lab
- Romenesko
- Keith Kelly
- Contact Me
- Cover Awards
- Tyndall Report
- Jon Friedman
- Gawker
- Jon Fine
- Media Shift
- HuffPo Media
'Whopper Freakout,' A Freaking Great Campaign
The Wall Street Journal devotes some column inches today to a worthy subject: Burger King's brilliant "Whopper Freakout" campaign.
On the off chance you haven't seen the commercials, here's the setup: A customer at a Burger King franchise orders a Whopper and is told the sandwich has been discontinued. Mayhem ensues.
The customers' reactions are priceless, and a better testament to the appeal of the Whopper than any close-up of a sizzling beef patty could ever provide. Some of the people seem to undergo a sort of involuntary spasm; others shake their heads as though trying to awaken from a bad dream.
Here's an eight-minute video Burger King's ad agency, Crispin Porter + Bogusky, made to document the prank. If you're time-pressed, skip ahead to the second half; that's where the funniest reactions happen.
...
