BizJournals Portfolio
Feb 03 2008 12:00am EDT

Insta-Blogging the Super Bowl Ads

Wanna read my thoroughly unedited notes on this year's crop of Super Bowl commercials, complete with verbatim reactions from the people watching with me? Be my guest!

I'll be back in the morning with a more considered take on the best and worst spots.

bud light -- the ability to breathe fire. funny.

audi. godfather parody. severed mercedes grill. okay

diet pepsi max -- head nodding to "what is love". pretty lame

salesgenie.com -- cartoon. terrible. cheesy

bud light. wine and cheese party. v. standard

under armour. training montage. "the future is ours." seems inspired by "The Matrix."

bridgestone -- screaming animals

doritos -- "message from your heart" music video

terminator - sarah connor chronicles promo of terminator kicking ass of annoying Fox Football robot. he deserves it.

prudential -- find your path (not new)

wanted -- assasins movie. looks kinda sweet

G2 gatorade -- jeter w. field that follows him. fine. peyton cameo

godaddy -- esposure ad only at godaddy.com (viewer discretion advised). reaction from the room: "that's so cheap. they made a three minute commercial but only wanted to pay for 30 seconds."

dell/red -- some guy getting mobbed. very lame

fedex. giant pigeons. best so far

cars.com. stone circle death match. glondor. funny

tide to go. talking stain. very clever

budweiser clydesdales. horse getting cut from the team. rocky training montage. all right

Iron man. thumbs up

toyota corolla -- ferocious sleeping badgers will gnaw his face off. pretty funny

leatherheads

garmin -- napoleon driving. eh

career builder -- follow your heart. beating heart pops out of chest and quits. reaction from the room: "that was pretty dramatic"

lifewater. thriller ad with geckos. reaction from the room: "if it's beyonce I hate this commercial" I don't think it was, though.

the anti-drug. safeguard your prescriptions. eh

yukon hybrid. line drawing. pushing the boulder up the hill. doesn't really work

bud light -- foreign guys trying to pick up girls. not really funny

narnia -- prince caspian

planers: ugly girl that guys love. rubs herself with cashews. low class.

tmobile. dwane wade and barkley. "do you like popsicles? have you ever been to amsterdam? that's why I don't eat shrimp." pretty hilarious

pepsi. "every sip gets you closer," with Justin Timberlake. reaction from the room: "that's funny. I still hate pepsi, but that's funny"

doritos. mousetrap. man in mouse suit explodes through wall and beats the hell out of a guy. great response from the couch: "jesus!" "rewind that one. I want to see that again." "that one was fantastic." "the mouse repeatedly punching him in the face was a nice touch."

nascar promo

ideacast. looking for ted. funny.

chase fraud alerts. secret agent man. beh

history channel. Ax Men -- logging show. "it actually pulled my hand off."

accura. meh

nfl network - "get your story straight." pretty funny

new amsterdam promo

toshiba hddvd

zantac -- changes unattractive woman's life, finds her date. weird.

cars.com again. witch doctor.

sales genie.com: really awful, stereotyped chinese accents. reaction from the room: "as a non-asian, that commercial makes me really uncomfortable."

smartwater: shaq as a jockey. sort of funny

budweiser -- "wheel suck", "bottle opener suck." another v. standard bud ad

ice cubes gum. ugh

bridgestone. richard simmons in the road. lame

careerbuilder -- wish upon a star firefly

hyundai genesis

walle movie, with toy story characters. reaction from the room: "that's like short circuit. that's exactly like short circuit."

jumper (not new ad)

etrade with talking baby. laughter

bud light. gives you the ability to fly. um...ha, I guess.

nfl -- chester pitts super bowl ad. best non-humor ad, I think

ford edge: on Jeter: "that guy would fuck a fish if he had the chance." what???

american airlines -- trust seminar thing

dunkin donuts -- doing things is what I like to do. not new. still, a good commercial

sunsilk: marilyn monroe, shakira, madonna. for women

coke. parade floats. many chuckles in room

coke
carville and frist, jinx. good ad

toyota sequoia. big wheel derby. sure, whatever.

adam sandler, "You don't mess with the zohan:" "I can't believe he hasn't made that movie already" "It's like a borat 007 movie."

etrade baby again: "I'm renting a clown." extremely funny, lots of laughter here

taco bell. tee hee.

gatorade. dog drinking. "what is this?" disappointing

budlight. semipro. "bud light. suck one." I didn't find it funny but the other people here did.

hyundai: "we're not sure what USA today admeter will think of this commercial..." weak

moment of truth with chad johnson: lame


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