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Conde Nast Closing 'Portfolio'
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Insta-Blogging the Super Bowl Ads
Wanna read my thoroughly unedited notes on this year's crop of Super Bowl commercials, complete with verbatim reactions from the people watching with me? Be my guest!
I'll be back in the morning with a more considered take on the best and worst spots.
bud light -- the ability to breathe fire. funny.
audi. godfather parody. severed mercedes grill. okay
diet pepsi max -- head nodding to "what is love". pretty lame
salesgenie.com -- cartoon. terrible. cheesy
bud light. wine and cheese party. v. standard
under armour. training montage. "the future is ours." seems inspired by "The Matrix."
bridgestone -- screaming animals
doritos -- "message from your heart" music video
terminator - sarah connor chronicles promo of terminator kicking ass of annoying Fox Football robot. he deserves it.
prudential -- find your path (not new)
wanted -- assasins movie. looks kinda sweet
G2 gatorade -- jeter w. field that follows him. fine. peyton cameo
godaddy -- esposure ad only at godaddy.com (viewer discretion advised). reaction from the room: "that's so cheap. they made a three minute commercial but only wanted to pay for 30 seconds."
dell/red -- some guy getting mobbed. very lame
fedex. giant pigeons. best so far
cars.com. stone circle death match. glondor. funny
tide to go. talking stain. very clever
budweiser clydesdales. horse getting cut from the team. rocky training montage. all right
Iron man. thumbs up
toyota corolla -- ferocious sleeping badgers will gnaw his face off. pretty funny
leatherheads
garmin -- napoleon driving. eh
career builder -- follow your heart. beating heart pops out of chest and quits. reaction from the room: "that was pretty dramatic"
lifewater. thriller ad with geckos. reaction from the room: "if it's beyonce I hate this commercial" I don't think it was, though.
the anti-drug. safeguard your prescriptions. eh
yukon hybrid. line drawing. pushing the boulder up the hill. doesn't really work
bud light -- foreign guys trying to pick up girls. not really funny
narnia -- prince caspian
planers: ugly girl that guys love. rubs herself with cashews. low class.
tmobile. dwane wade and barkley. "do you like popsicles? have you ever been to amsterdam? that's why I don't eat shrimp." pretty hilarious
pepsi. "every sip gets you closer," with Justin Timberlake. reaction from the room: "that's funny. I still hate pepsi, but that's funny"
doritos. mousetrap. man in mouse suit explodes through wall and beats the hell out of a guy. great response from the couch: "jesus!" "rewind that one. I want to see that again." "that one was fantastic." "the mouse repeatedly punching him in the face was a nice touch."
nascar promo
ideacast. looking for ted. funny.
chase fraud alerts. secret agent man. beh
history channel. Ax Men -- logging show. "it actually pulled my hand off."
accura. meh
nfl network - "get your story straight." pretty funny
new amsterdam promo
toshiba hddvd
zantac -- changes unattractive woman's life, finds her date. weird.
cars.com again. witch doctor.
sales genie.com: really awful, stereotyped chinese accents. reaction from the room: "as a non-asian, that commercial makes me really uncomfortable."
smartwater: shaq as a jockey. sort of funny
budweiser -- "wheel suck", "bottle opener suck." another v. standard bud ad
ice cubes gum. ugh
bridgestone. richard simmons in the road. lame
careerbuilder -- wish upon a star firefly
hyundai genesis
walle movie, with toy story characters. reaction from the room: "that's like short circuit. that's exactly like short circuit."
jumper (not new ad)
etrade with talking baby. laughter
bud light. gives you the ability to fly. um...ha, I guess.
nfl -- chester pitts super bowl ad. best non-humor ad, I think
ford edge: on Jeter: "that guy would fuck a fish if he had the chance." what???
american airlines -- trust seminar thing
dunkin donuts -- doing things is what I like to do. not new. still, a good commercial
sunsilk: marilyn monroe, shakira, madonna. for women
coke. parade floats. many chuckles in room
coke
carville and frist, jinx. good ad
toyota sequoia. big wheel derby. sure, whatever.
adam sandler, "You don't mess with the zohan:" "I can't believe he hasn't made that movie already" "It's like a borat 007 movie."
etrade baby again: "I'm renting a clown." extremely funny, lots of laughter here
taco bell. tee hee.
gatorade. dog drinking. "what is this?" disappointing
budlight. semipro. "bud light. suck one." I didn't find it funny but the other people here did.
hyundai: "we're not sure what USA today admeter will think of this commercial..." weak
moment of truth with chad johnson: lame






