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Idle Chatter Bart Brett Brady Montel And Elle

Mixed Media

by Jeff Bercovici
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Jan 31 2008 12:00am EDT

Idle Chatter: Bart, Brett, Brady, Montel and 'Elle'

-That new CW reality show about assistants at a fashion magazine? The magazine in question is Elle. [WWD]

-TNS Media Research has made a deal with DirecTV to analyze data from set-top boxes and sell it to advertisers. Together with a similar move by TiVo, it could threaten Nielsen's primacy in the viewership-data market. [WSJ]

-It won't be Brady vs. Favre, but it still might be the most-watched Super Bowl ever. [AP]

-Montel Williams is retiring from the talk show dodge. [TV Week]

-And you thought fans of The Simpsons were a cult. Nancy Cartwright, who provides the voice of Bart Simpson, gave $10 million to the Church of Scientology. [NYP]. □

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